Do you run a business and want to understand what is marketing? What are the laws and what is its purpose.
If yes this article will help you to understand all concept of marketing. This article will be helpful for Professionals, business owners, Entrepreneur, Digital Marketers………
Let me first an overview what are the important points we are going to discussion.
- The Fundamental of Marketing
- Traditional Marketing vs. Digital Marketing
- CATT Marketing Funnel
- Selecting method a right Niche
- Integrated Digital Marketing
- Personal Branding and Mass Trust Blueprint
The Fundamental of Marketing:
Marketing is the activity, set of institutions and processes for communicating, creating, delivering and exchanging offerings that have value for customer, clients, partners and society at large.
Marketing is all around us. Marketing is the process of “ creating, communicating, delivering and exchanging offering that have value for customers, clients, partners and society at large, according to marketing american association”.
Marketing creating commitment, commitment to continual reinvention. Yes its true. Marketing requires upgrading according to the market needs and human psychology. The roots are going to be same even a thousands and thousands year later. Marketing are different for person to person and Marketing has been done to us for as long, we take is for granted. Like the fist who doesn’t understand water, we fail to see what’s actually happening, and don’t notice how it’s changing us. Today, we have a lot of medium for marketing. Marketing education doesn’t have created overnight, it’s endless learning and endless learning. So it is important to learn marketing .
Marketing starts before creating a product. It starts with understanding the customer and customer’s needs. So that different businesses have approach different customers.
“ The aim of marketing is to know and understand customers so well and the product or service fits him and sells itself.”
Marketing and Advertising:
If marketing is important advertising is also important for business. Marketing entails product development, market research and customer support. Marketing is necessary for all stages of a businesses selling journey and it can use numerous platforms, social media channels, and teams within their organization to it, amplify its voice and build brand loyalty over time.
On the other hand Advertising is a business practice where a company pays to place its messaging or branding in a particular location. Business leverages advertising to promote their products and services for sale as well as establish corporate culture and branding.
Let’s understand through an example: Mr A rolling out a brand new product and wants to create a campaign promoting that product to its customer base. The Company channels of choice Facebook, Instagram, Google and its company website. It uses all of these to support its various campaigns every month and generate leads through these campaigns.
Some basic marketing principals:
Product: Product is a core part because it’s only decide where is your marketing going on? Let’s say we have a idea of luxurious beauty product, a digital product or anything as you want. You probably not successful then you didn’t research so well on this product as per demand and supply concept.
Instead you need to research bit by bit who’s your target audience? Is there market fit for this product. What message will increase product sales and all.
To determine how much price should your product cost, you have to need some research. Learn how your competitors price their offering and understand how much consumers are willing to pay.
The internet age has introduced new challenges when it comes to reaching your customers. Place refers to providing customers satisfaction to the product and it also calls into play convenience for the customers.
How to create awareness of a product to the audience? Within the framework of the four pillars promotions refers to marketing communications.
These days there are a lot of ideas for promotion email marketing, social media marketing, sales promotions through which to promote their products.
Traditional Marketing vs. Digital Marketing:
Traditional Marketing is when the marketing activities by way of television, newspaper, radio, banner, magazine. As Digital Marketing is when we use the online platform to promote the product or services.
Difference between Traditional Marketing and Digital Marketing
CATT Marketing Funnel
It is defined as:
where, [n] stands for Niche– is a core part of business.
[C] stands for Content- is a blog, posts, videos, webinars etc.
[A] stands for Attention– to drive traffic for your Content using SEO, Paid ads, Social Media.
[T] stands for Trust– After build trust with your audience, you have to convert them into customers.
[T] stands for Transaction- After build you trust you have to convert them into natural sales mode.
Selecting method of right Niche
If you are struggling to decide your right niche, you need to more data to work with use these steps.
Integrated Digital Marketing
Integrated Digital Marketing is a method of combines all part of marketing communication to work together and assist the customer along their journey of awareness to loyalty and advocacy.
Different ideas of Digital Marketing Strategy that create values
Digital Advertising: Digital Advertising includes pay-per-click ads on search engines and social media, Display ads in publications and other websites, video advertising and rolls, native advertising videos and blogs, influence advertising and text ads.
Email Marketing: A tried and still true method of connecting with your market. If used appropriately, email marketing keeps your brand top of mind and provides valuable information to your target market.
Search Engine Optimization: Optimizing website content and message to assist search engine in understanding your customers, locations, products and services place on your website place on the first few pages of a search engine. Over 90% of search visits come from the first 2 pages of search results.
Social Media: Social Media although relatively new in totally integrated into our communication patterns and is a critical method of sharing and promoting businesses.
Content Marketing: Content is the king on Internet. Without Content, visitors do not understand your products and services. Ongoing content provides context and expands on the value that your company can provide.
Sell and Conversion Optimization: Driving traffic to a website in first challenge but getting conversion is the goal. There are many strategies and tactics that can be employed to enhance the conversion of your website and web properties.
Power of personal Branding
Your personal brand is one of the most valuable assets you can control. your brands help your build a carrier, sell better, to start a business or even start a movement. No matter what you achieve in your life, your personal brand help you to achieve it.
In today’s hyper connected digital era we see big potential in helping your personal brand reach new highs. The Internet has become a powerful platform to build a brand on quicker and stronger than we could before. So personal brand is most important in digital era.
The Evolution of Personal Brand : Mass Trust Blueprint
The Evolution of a Professional/Entrepreneur
Learn: Start learning a new skill through facts and procedures.Understand the concept clearly, remember the concepts and practice the procedures.
Work: Put ii into skills to work. Go and practice for implementation it into real world will give you better understanding.
Blog: Write about what you have learned and experienced through your work. When you write you understand it better, but you will also start building personal brand.
Consult: Start consulting other businesses based on your knowledge and experience. Start consulting instead of working of them.
Mentor: Mentors others who want to become like you. mentoring will help you sale your understanding to a whole new level.
Startup: Start your own startup company. Every businesses starts from a small and make it big.
.* Marketing is the most valuable investment in any business just like accounting, HR, Quality and all because it is the back bone of the business. It gives and immediate return of investment. You can’t do business without marketing.
.* Everything is getting digitized. All companies focusing on digital platform.
.* Learning digital marketing is necessary because it’s wider range compare than Traditional Marketing.
Thanks for reading my article and giving your valuable time and energy.
Ajay Kumar Tiwari